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An experiment compares two saved versions of one page. Visitors are split by weight, each counts one visit and at most one conversion, and you end the test when you have enough data. Developer plan and above. No credits. Manage experiments at app.getsite.ai/experiments or from a page’s Settings → A/B Tests in the editor.

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Before you start

Make the alternative version. Open the page in the editor, change what you want to test, and Save. The page must be published.

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Create an experiment

  1. Page: the site and page.
  2. Name.
  3. Variants: pick the version for Control (A) and for Variant (B). They must differ. Drag the slider to set Control’s share of traffic, 10% to 90% in 5% steps.
  4. Goal, one of:
The experiment is saved as a Draft. Nothing changes on the live page until you press Start experiment. Name, variants and goal cannot be changed afterwards in the app.

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While it runs

Each visitor is assigned a variant and keeps it for 30 days through a cookie. The page is served uncached. Only one experiment can run per page. The results page shows visits, conversions and conversion rate per variant, and a Confidence figure. It reads Needs 100+ visits per variant until both variants have 100 visits. After that it reads Statistically significant at 95% or more and Getting close… between 80% and 95%. The test does not stop by itself. Pause stops serving variants; Resume continues. A running experiment cannot be deleted. Pause it, then delete it to discard the test without changing the live page.

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End it

End & pick winner marks the variant with the higher conversion rate as the winner (Control on a tie) and publishes its version as the live page. This happens whether the experiment is Running or Paused. A completed experiment cannot be edited or restarted; it can only be deleted.